Tata Motors – are surging ahead to launch models priced at a mere
100,000 rupes (approximately $3000), probably by early next year.
Though there is great demand for an affordable, entry-level vehicle,
the $3000 car also raises alarming questions about its environmental
impact.
100,000 rupes (approximately $3000), probably by early next year.
Though there is great demand for an affordable, entry-level vehicle,
the $3000 car also raises alarming questions about its environmental
impact.
Four years in the making, Tata Motor’s plans to produce a so-called
“one-lakh car” (one lakh being the Indian term for 100,000) are aimed
squarely at members of India’s 300-million-strong middle class. Dubbing
it the “People’s Car,” Tata hopes to entice consumers with a four to
five seater, four-door, rear-engine car with about 30 hp (horsepower).
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